The Federal CAN-SPAM Act, put into law in 2003, dictates rules in sending commercial email. We vigorously follow those rules. They include:
- If you are sending commercial email, non-personal, business-focused email, you must have specific permission to email your recipients. You can do this by using opt-in or closed loop opt-in to sign up subscribers.
- You must hang on to evidence that subscribers have given you permission, and must be able to produce that evidence within 72 hours of request.
- You must tell your recipients, in your email, where you got their info. This might include a line that says “you received this email because you signed up for our newsletter at www.yourdomain.com
- You must honor all unsubscribe requests within 10 days of receipt and provide a reasonable way for customers to unsubscribe.
- The domain attached to your email must have its own privacy policy.
- You must be able to track down anonymous complaints.
- You must tell the truth in your email, from where your office is located to who is sending the actual communication.